Assisted in the launch of New Majority Ready, a coalition led  by GroupM, and comprised of Disney, Google, iHeartMedia, Meredith Corporation, NBCUniversal, Twitter, Univision and Viacom, aimed at to helping brands better adapt to the future “new majority” in U.S. population and assist in developing their audience planning and media strategies accordingly.​

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Created and managed social assets, designed collateral and produced launch event – a panel at Advertising Week to bring the program to life and a cocktail hour afterward.