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CES
Event SET DeSign & CONTENT
Over the last 3 years at GroupM I have spearheaded our GroupM-wide efforts at CES for our clients and people. Between virtual content to in-person show floor tours and events, each year we successfully delivered the emerging tech trends to our clients and help translate what it means for marketers.
2022
With another year at CES unexpectedly virtual, I created a content hub for our clients and people to be able to access everything they needed to know about CES 2022. From original content to post-CES panel discussions, we were able to deliver a one-stop solution to our clients. I also led the first-ever content event partnership with Vox Media to create curated show floor tours and trends videos for our clients.
2021
CES went virtual for the first time in its 54-year history, so GroupM pivoted to a content-first approach through the creation of original research and a wrap up trends document with social campaign.
2020
At one of the world's largest tradeshows with 180,000+ global attendees, created 72-hour client experience including a welcome event, curated show floor tours and a central GroupM 20/20 lounge serving 200+ clients. All events and design assets were inspired by the 20/20 vision theme for the year 2020.
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